Texas-based casual dining brand Sweet Paris is entering the Indian market in collaboration with FranGlobal. The brand is known for its famous crêpes, lively dining experience and increasing social media popularity.
With its innovative menu, distinctive flavour profiles, and celebratory atmosphere, the brand aims to appeal to India’s young, experience-driven consumers. Its unique dining proposition presents significant opportunities for expansion and growth across the country.
Founded in 2012 in Houston, Texas, US, Sweet Paris Crêperie & Café, is the seed of two passionate founders, Allison and Iván Chávez, who redefined crêpe from a street food staple to an elevated delicacy.
The brand offers unique and delectable dining experience to its customers, with fresh quality ingredients, interesting flavor profiles, and celebratory atmosphere. From breakfast to dinner, brunch to late dessert, the brand strives to serve delicious food with a helping of outstanding hospitality.
SweetParis has a young and lively ambience with chic patios, airy interiors, and lively beats, aiming to target young adults, creating a unique experience for them. The brand today operates in 24 locations across the US and has extended its presence to 2 international countries. Over the next 4-6 years, the brand has 27 stores in its pipeline.
The brand has over 1.5 lakh Instagram followers and thousands of Facebook connections, showing its strong social media presence to attract young consumers.
Commenting on the brand’s entry in India, Mr. Gaurav Marya, Chairman, Franchise India Group, says ‘‘Sweet Paris’ collaboration with FranGlobal marks an exciting step in bringing its signature crepes and vibrant dining experience to the Indian market. With its distinctive offering, growing social media appeal and franchise-led expansion strategy, the brand is well-positioned to tap into India’s evolving café and casual dining culture while building a strong presence among young, experience-driven consumers.”
As Sweet Paris embarks on its India expansion journey, the brand has immense opportunity to tap the young consumers of India, with a focus on menu innovation, customer engagement and a franchise-led growth strategy.
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