California-based modern casual dining restaurant chain Sourdough & Co. is entering the Indian market in collaboration with FranGlobal, entering the fast-growing Indian market. The brand plans to expand its outlet network across key markets, leveraging a franchise-led growth strategy to establish a strong presence and rapidly scale across the country.
Based in California, US, Sourdough & Co. is a modern casual dining restaurant that brings traditionally crafted, naturally fermented bread to its consumers. The brand, known for its healthy menu items and balanced meals with transparent nutritional and calories intakes, gradually expanded to other US states, establishing a reputation for consistency, operational efficiency and modern consumer appeal. The brand also offers catering services to its customers.
Today, Sourdough & Co. is positioned for continued growth, offering entrepreneurs a proven concept rooted in heritage, supported by modern systems, and aligned with long-term consumer trends toward mindful, health-conscious dining.
With over 100 locations open and more than 120 currently in development all over America, Sourdough & Co. operates through a franchise model in the US with a proven training and support model designed to help owners open confidently and scale efficiently. The system is built to reduce friction, protect brand standards, and drive consistent performance across locations.
Industry research shows that fast-casual is perceived as a healthier, higher-quality alternative, with consumers demonstrating a strong preference for elevated versions of familiar foods. This shift in behavior supports the brand’s premium positioning, stronger unit economics, and repeat visitation, key drivers for the brand’s sustainable growth.
India represents a high-potential market for Sourdough & Co. as an organised foodservice brand. The casual dining brand plans to open outlets across India, targeting retail partnerships with entrepreneurs, multi-unit and multi-brand franchise operators targeting key markets.
Commenting on the brand’s India entry, Gaurav Marya, Chairman, Franchise India, shares, ‘‘For more than a decade, Sourdough & Co. has operated as a stable, growth-focused company based on its franchise model, partnering closely with owners to help them build strong, profitable businesses. India represents a strong market for the brand to grow, with the brand’s long-term experience in ‘franchising’ supporting it to rapidly scale its operations across the country.’’
The brand’s franchise model completely supports its investors at each stage of development. From launching the brand and building community visibility, tocreating a warm, hospitable ambience for its guests, the brand offers detailed training, team resources, onsite visits from specialists, and monthly follow up, helping the franchisees to grow and prosper.
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