France-based organised dry-cleaning and textile-care brand 5àsec has announced the launch of its new laundry outlet in Bengaluru. The brand has partnered with Franchise India and is aggressively expanding its presence in the Indian market through franchise led model.
The brand, which has established a strong global presence in the laundry and textile-care segment, plans to leverage the franchise model to expand its footprint across key Indian markets.
5àsec currently operates a network of 1,900 stores across 33 countries spanning five continents, serving approximately 114,000 customers every day. Its stores generate an average turnover of around EUR 225,000, reflecting the strength of its established business model.
The brand has also received recognition for its strong market presence, including the Highest Brand Awareness award in the sector. It has additionally been voted Best Dry Cleaner by Meilleur Pressing de l’Année for eight consecutive years, acknowledging its focus on service quality and speed.
Commenting on the brand’s expansion, Mr. Gaurav Marya, Chairman, Franchise India Group, shares, “With the upcoming launch of its new outlet in Bengaluru, 5àsec is marking a significant milestone in its India expansion journey. Backed by its proven expertise, advanced cleaning technologies and robust franchise-led model, the brand is well positioned to scale across key Indian markets while bringing international standards of quality, convenience and sustainability to Indian consumers.”
Sustainability and operational efficiency remain key pillars of 5àsec’s business model. The brand employs dual cleaning technologies, combining dry-cleaning and aqua-cleaning processes, developed with a strong focus on reducing environmental impact while ensuring high-quality textile care and faster turnaround times. Its dedicated R&D department focuses on optimising equipment, improving processes and developing new service concepts to enhance customer experience.
In addition to its in-store services, 5àsec offers home delivery services, providing customers with greater convenience and flexibility. The brand also places significant emphasis on employee training through its dedicated training school in Paris, where employees undergo intensive training designed to maintain consistent service standards across its network.
As part of its India expansion strategy, 5àsec is establishing its presence in key markets including Mumbai, Bengaluru, Hyderabad, Chennai, Delhi-NCR, Ahmedabad and the Tricity region. Through its franchise-led expansion model, the brand aims to partner with entrepreneurs and build a wider network of organised laundry and textile-care outlets across the country.
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