When Arthur introduced Southern Fried Chicken into the UK and then across Europe it had has been difficult to establish the product within Western European countries because it has previously been offered as a cheap low quality product.
Southern Fried Chicken worked hard to alter this concept by experimenting with recipes to create a simply lip licking flavour designed to excite the food connoisseurs.
The Southern Fried Chicken brand was world’s first to recognise the independent franchisee desire for:
