Segafredo Caffè, the iconic Italian coffee chain from the Billion Dollar Massimo Zanetti Beverage Group, is set to enter the Indian market through a strategic master franchise partnership with Franchise India and plans to open 100 stores in the next 3 years.
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As the international master-franchise and expansion partner, FranGlobal will facilitate Segafredo Caffè’s market entry by identifying suitable franchise partners, supporting business development, and enabling the brand to explore opportunities across key cities and high-growth consumption markets.
Segafredo Caffè is part of Massimo Zanetti Beverage Group, one of the world’s leading coffee companies, with a presence across more than 110 markets. The brand is known for its Italian espresso heritage, premium coffee offerings, and association with authentic café culture.
India’s growing coffee consumption, expanding café culture and rising demand for international food and beverage concepts present significant opportunities for Segafredo Caffè. Through the partnership, the brand will explore café formats and locations including high streets, shopping centres, business districts, travel hubs and other high-footfall destinations.
“India is an exciting and strategically important market for Segafredo Caffè. The country’s evolving café culture and entrepreneurial ecosystem create strong potential for our brand. Our partnership with Segafredo Caffè will help deliver the authentic Segafredo experience to Indian consumers while creating opportunities for investors and entrepreneurs seeking to participate in India’s rapidly growing premium coffee and café market,” said Gaurav Marya, Chairman, Franchise India.
Segafredo Caffè’s India expansion will be driven through a franchise-led model, with plans to explore café formats and locations across high-street destinations, shopping centres, business districts, travel hubs and other high-footfall environments.
With consumers increasingly seeking premium experiences, quality beverages and globally inspired café concepts, Segafredo Caffè’s India entry comes at a significant moment, as the country’s food-service café market is growing 12.7 percent year on year and is expected to reach 10,000 branded stores by 2030.
The first locations, launch timelines, and franchise opportunities will be announced shortly.
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